MAKE THE SWITCH
These aren't your grandpa's glasses anymore. Sure, he rocked the clip-ons, but ours have a new twist – they flip up too. So, how do we announce their epic comeback? By giving them the red carpet treatment of a next-gen tech product launch. In a style, you've probably seen before.
Creative Direction for Lenskart Singapore
Lenskart
2024
A little humor went a long way here. With our tongue in cheek ads, we doubled the category share within the first 3 weeks of the launch. And made flip-ups, kinda cool.