Bongdirk's Nightmare
In horror movies, the moment you lose your glasses is the moment you lose control—and often, your life. Dive into Bongdirk's Nightmare, our Halloween capsule collection that transforms eyewear into haute couture with a nod to horror classics.
Inspired by the twisted mind of illustrator Howie Kim, we transformed his eerie Bongdirk into eyewear so cool, it's spooky. And we took Singapore by storm by launching a capsule collection for those who love their style served with a side of scare. Dare to be bold, dare to be different, dare to wear Bongdirk.
Creative Direction for Lenskart Singapore
Lenskart
2024
We kicked off the campaign in theaters before horror flicks. Then, for one night only, we dropped the exclusive ‘Red Slashers’ at our Halloween after-party. Creepy? Yes. Effective? Absolutely.
So, when life handed us a peanut budget, we turned it into limited edition glasses. Then, we threw a party. The result? An organic PR engagement worth S$1,113,000. Not bad for a handful of peanuts.
