Harshmeet Kohli

LENSKART BRAND REFRESH

Lenskart? Glasses. Cool ones. For everyone.

When I joined, the brand had plenty of potential but needed a little visual TLC—a mix of mismatched graphics, no defined vibe, and room to find its direction.

So, I rolled up my sleeves. Got to work and cleaned up the chaos.

So, I rolled up my sleeves.
Got to work and cleaned up the chaos.

And then? We had some fun.
We launched a music video for glasses with Singapore's (self proclaimed) national icon.
Because, if they’re going to sit on your face all day, they might as well have their own anthem.

Then came the Halloween collection, which, let’s be honest, was really just my excuse to throw a party
on a peanut budget.

Then came the Halloween collection, which, let’s be honest, was really just my excuse to throw a party on a peanut budget.

Launched a bubble tea collection, because glasses and tapioca pearls are apparently soulmates.

Launched a bubble tea collection, because glasses and tapioca pearls
are apparently soulmates.

Also, made GrandpaCore glasses cool again (yes, it’s a thing)

Also, made GrandpaCore glasses cool again
(yes, it’s a thing)

Pulled off an influencer campaign in Saudi Arabia. I knew nothing about the market, the fashion, or the celebrity—but 1.1M views later, I’d say it worked out just fine.

Pulled off an influencer campaign in Saudi Arabia.
I knew nothing about the market, the fashion, or the celebrity—but 1.1M views later, I’d say it worked out
just fine.

Launched Lenskart Bitz —basically Jibbitz for your glasses. Or, you know, jewelry.

And capped it off with a national PSA telling people to see love (and life)—clearly.

And capped it off with a national PSA telling people to
see love (and life)—clearly.

(With a little help from my ex ✌️)

I played art director. Copywriter. Creative producer on tiny budgets. Real tiny. It was my very own Tommy Wiseau moment. And this is how I gave the brand a personality glow-up and helped take it global.

OTHER PROJECTS

Space tycoon

Samsung

Space tycoon

Samsung

Space tycoon

Samsung

RE Foods

olam

RE Foods

olam

RE Foods

olam

H — K

STALK ME BELOW

instagram

medium

visual diary

STALK ME BELOW

instagram

medium

visual diary

STALK ME BELOW

instagram

medium

visual diary