Harshmeet Kohli

RE- FOODS

How do you stand out in a sea of “sustainable” snacks?

With over 90,000 sustainable product claims cluttering the market, conscious consumers are overwhelmed. So, when we built Re- from scratch, we made it simple. No jargon, no clutter—just a brand that starts with one question: How does my choice impact the planet?

🏆 Sustainable Packaging & Communication - Adstars 2021, Bronze

Art direction. Agency: Grey Singapore

With over 90,000 sustainable product claims cluttering the market, conscious consumers are overwhelmed. So, when we built Re- from scratch, we made it simple. No jargon, no clutter—just a brand that starts with one question: How does my choice impact the planet?

🏆. Sustainable Packaging & Communication - Adstars 2021, Bronze

Art direction. Agency: Grey Singapore

With over 90,000 sustainable product claims cluttering the market, conscious consumers are overwhelmed. So, when we built Re- from scratch, we made it simple. No jargon, no clutter—just a brand that starts with one question:
How does my choice impact the planet?

🏆 Sustainable Packaging & Communication - Adstars 2021, Bronze

Art direction. Agency: Grey Singapore

RE- Foods

2022

So, we turned our packaging into a dialogue, asking bold questions about how choices impact the planet, and giving straight-to-the-point answers. No jargon, no greenwashing.

We took the sustainability concept even further by designing the Re- website to be as eco-friendly as the brand itself—using energy-efficient design and lightweight visuals to minimize the carbon footprint, while maintaining the playful, Q&A-driven approach.