How do you make people care about sleep tracking? You start with a yawn.
Samsung launched the new Galaxy Watch5 with enhanced sleep features, from the powerful 3-in-1 Bio sensor tracking your sleep score to ultra-comfy bands that feel like nothing. But how do we get the world to notice?
Art direction. Agency: We Are Social
Samsung
2023
First, with a simple TikTok challenge we dared the internet to fight the contagious power of yawns.
Next, we took them behind the yawn and into a quirky dream world where the sleep coaching mascots came to life to reveal the watch’s best-kept secrets.
Because if your watch can track your sleep, you might as well make it fun.
