Harshmeet Kohli

Pond's WHITE BEAUTY

Quick mirror checks. Umbrellas as shields. Sunglasses that hide more than just your eyes. With local celebrities leading the way, we captured those everyday moments where women feel just a little too exposed.

And then we got to work. Enter: the mode of action. The spot seamlessly shifted from these relatable scenarios to showing off the product in action—a clean, sharp demo of how it does what it says. Ending, of course, with a packshot. Because science-backed solutions still need their glamour moment.

Art direction & Digital Design. Agency: Ogilvy

POND'S

2017

In addition, we gave the Pond's website a little TLC.Bold, modern refresh with intuitive features that made skincare navigation effortless. A smarter search bar sped things up, while the interactive Skin Advisor let users upload a selfie, answer a few questions, and get personalized recommendations based on their skin concerns, weather, and location. Because beauty isn’t just about looking good; it’s about finding what works for you.

In addition, we gave the Pond's website a little TLC.
Bold, modern refresh with intuitive features that made skincare navigation effortless. A smarter search bar sped things up, while the interactive Skin Advisor let users upload a selfie, answer a few questions, and get personalized recommendations based on their skin concerns, weather, and location. Because beauty isn’t
just about looking good; it’s about finding what works
for you.