Since then, I’ve brainstormed campaigns, written scripts, directed shoots, designed websites, and art directed some cool stuff—all while building a solid list of “almost approved” ideas.

But I’m all about ads that don’t feel like ads, adding humour wherever possible. Yes, even for the products ones. And here's one I wish I made.

These days, I’m making eyewear cool at Lenskart, running international campaigns that flip the script on specs.

Off-duty, I’m probably the tiniest person you’ll meet with far too many unsolicited opinions—and a Spotify playlist no one lets me control at work (probably for the best).