Bongdirk's NIghtmare

Dive into "Bongdirk's Nightmare," our cheeky campaign that turned Halloween into haute couture. Inspired by the twisted mind of illustrator Howie Kim, we transformed his eerie Bongdirk into eyewear so cool, it's spooky.

We took Singapore by storm, launching a Lenskart capsule collection for those who love their style served with a side of scare. Dare to be bold, dare to be different, dare to wear Bongdirk.

Creative Direction for Lenskart Singapore

We took Singapore by storm, launching a Lenskart capsule collection for those who love their style served with a side of scare. Dare to be bold, dare to be different, dare to wear Bongdirk.

Creative Direction for Lenskart Singapore

We took Singapore by storm, launching a Lenskart capsule collection for those who love their style served with a side of scare. Dare to be bold, dare to be different, dare to wear Bongdirk.

Creative Direction for Lenskart Singapore

Lenskart

2024

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