mac spotlight ready
Think K-pop stars shine just because of talent? Think again. MAC's Lightful-C primers, foundations, and cushions are the real spotlight stealer.
Inspired by Korea's obsession with glass skin—that luminous, dewy look everyone’s after—MAC teamed up with K-pop sensation Kang Mina to show how the Lightful-C range puts radiance front and center.
Art Direction for Grey Singapore
MAC Cosmetics
2019
With the K-beauty wave sweeping Southeast Asia, we built a digital campaign that lit up six markets, spotlighting Kang Mina’s flawless glow and MAC’s skingredients for that just-stepped-off-stage look.
